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Making Local Knowledge Global (HBR Case Study and Commentary)
Cerny, Keith; Goeser, Louise; Davenport, Thomas H.; Harrington, Brooke; Goldsmith, George; O'Dea, G. KellyArtículo HBS-96302-EMarketingDavid Martin, chief operating officer of Lexington Labs, was apprehensive about the upcoming meeting with his senior sales executives. Just a few years earlier, when the pharmaceutical company enjoyed extraordinary success, gatherings with the sales force had seemed like celebrations. But in the past 18 months, sales had begun to fall, as had earnings. And most of the top sales personnel had begun to focus on their own businesses as major changes...Desde 8,20 €
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Tweezerman: Should We Take the Business to the Next Level of Growth--How Entrepreneurs Build Their Businesses and Their Leadership Teams
Davenport, Thomas H.; Manville, BrookCapítulo de Libro HBS-8972BC-EChapter 12 of "Judgment Calls: Twelve Stories of Big Decisions and the Teams That Got Them Right" shows how risk-loving, independent entrepreneurs can work with their leadership teams to analyze and evaluate new growth opportunities. This chapter tells the story of Dal LaMagna, the founder of Tweezerman, and his make-or-break decision about whether the company should dramatically expand and begin selling its prestigious, professional beauty tools...Desde 8,20 €