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Review Your Business Comprehensively: Monitoring and Revising Your Analytical Models as the Business--or Business Environment--Changes
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertCapítulo de Libro HBS-5755BC-EDirección estratégicaBeing analytical - or more specifically, being successful with analytics - is not a one-time activity. Analytical competitors must constantly review and revise their approaches in light of their business strategies and business models, changing market conditions, competitor initiatives, and the expectations and behaviors of customers. These days the world changes rapidly, and analytical models need to reflect those changes. In this chapter the au...Desde 8,20 €
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Building an Analytical Culture: A Key Element of Embedding Analytics in Your Organization
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertCapítulo de Libro HBS-5753BC-EDirección estratégicaCulture is one of the softer elements of an organization's makeup, one that may seem incompatible with the "hard" nature of analytics. But building a culture that embraces analytics is critical if you want your firm, and all the people in it, to make better decisions based on data, facts, and rigorous analysis. Getting to this point isn't quick or easy, but once you're there it becomes a competitive advantage. In this chapter, the authors of the ...Desde 8,20 €