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PepsiCo's Brand-New Bag: Healthy Snacks for Emerging Markets--a Recipe for Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9205BC-EChapter 11 of "Reverse Innovation: Create Far from Home, Win Everywhere" explains how PepsiCo has overcome stalled emerging-market growth with new products for local markets--and how those local products are having an impact around the world. The chapter details the principles, incentives, and mechanisms that allow PepsiCo to orchestrate local product development efforts, marshal strong support from the global resources of the organization, and e...Desde 8,20 €