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Review Your Business Comprehensively: Monitoring and Revising Your Analytical Models as the Business--or Business Environment--Changes
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertCapítulo de Libro HBS-5755BC-EDirección estratégicaBeing analytical - or more specifically, being successful with analytics - is not a one-time activity. Analytical competitors must constantly review and revise their approaches in light of their business strategies and business models, changing market conditions, competitor initiatives, and the expectations and behaviors of customers. These days the world changes rapidly, and analytical models need to reflect those changes. In this chapter the au...Desde 8,20 €