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Augmedix, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-818117-EIniciativa emprendedoraTeaching note for case 817048.Desde 0,00 €
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Cumplo.com, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-819037-EMarketingTeaching note for case 818039.Desde 0,00 €
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IguanaFix, Teaching Note
Cespedes, Frank V.; Eisenmann, Thomas R.Nota del Instructor HBS-819029-EIniciativa emprendedoraTeaching note for case 817056.Desde 0,00 €
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Ron Ventura at Mitchell Memorial Hospital, Teaching Note
Cespedes, Frank V.; Abelli, HeideNota del Instructor HBS-913573-ELiderazgo y Dirección de personasTeaching Note for Product #913572.Desde 0,00 €
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Entrepreneurship Reading: Selling and Marketing in the Entrepreneurial Venture, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-8089-EIniciativa emprendedoraTeaching Note for Product #8086.Desde 0,00 €
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Transition at DataCo (Spanish Version)
Cespedes, Frank V.; Knoop, Carin-IsabelCaso HBS-818S06Iniciativa emprendedoraEl fundador de una compañía de análisis de datos, Stefan Brecht, tiene varios problemas con su desarrollador de negocios clave y el jefe de marketing y ventas, Tamara Smithson. Smithson, un alquiler principios que habían sido fundamentales en la construcción de la empresa funciona como un miembro, no se atreve a delegar tareas y clientes, y, como Brecht lo ve "a menudo pone los asuntos del cliente por delante de las necesidades y procedimientos d...Desde 8,20 €
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Cabot Pharmaceuticals, Inc. (Spanish version)
Cespedes, Frank V.; Gourville, John T.Caso HBS-511S04MarketingTraces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Marsh has had an uneven career with Cabot Pharmaceuticals and eventually is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and Cabot's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. The case raises issues in aligning strategy and s...Desde 8,20 €
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PV Technologies, Inc.: Were They Asleep at the Switch
Cespedes, Frank V.; Badame, DianeCaso HBS-913505-EMarketingPV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report ...Desde 8,20 €
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Andrew Ryan at VC Brakes
Cespedes, Frank V.; Yong, SunruCaso HBS-913552-ELiderazgo y Dirección de personasAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Desde 8,20 €
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Launching Krispy Natural: Cracking the Product Management Code
Cespedes, Frank V.; Beckham, HeatherCaso HBS-913574-EMarketingPemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as "Krispy Natural," which offers natural ingredients, improved taste, and revised packaging...Desde 8,20 €