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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 7. Discovering New and Emerging Markets
Christensen, Clayton M.Capítulo de Libro HBS-1111BC-EIniciativa emprendedoraIn this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why mosDesde 8,20 €
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The DNA of the World's Most Innovative Companies: How Does Your Company Stack Up
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Capítulo de Libro HBS-8379BC-EWhere do innovative companies come from? To a great extent, their capacity for creativity is inherited: we can trace the imprint of the founder's innovative DNA throughout the life of the company. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen examine which companies merit the "innovative" distinction and how ingenuity translates into profitability. Through their analysis of a host of successful corporations and interv...Desde 8,20 €
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Disruptive Innovation for Social Change (Spanish version)
Christensen, Clayton M.; Baumann, Heiner; Ruggles, Rudy; Sadtler, Thomas M.Artículo HBS-R0612EDirección estratégicaHow should executives think about corporate social responsibility? and Why is it that the billions of dollars invested in social sector institutions haven't begun to solve our basic problems? Both articles have smart, original things to say about how business leaders can make a real difference. A company that aligns its strategy with its CSR to invest in disruptive social sector innovations might change the world.Desde 8,20 €
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How Will You Measure Your Life? (Spanish version)
Christensen, Clayton M.Artículo HBS-R1007BLiderazgo y Dirección de personasIf you're not guided by a clear sense of purpose, you're likely to fritter away your time and energy on obtaining the most tangible, short-term signs of achievement, not what's really important to you. And just as a focus on marginal costs can cause bad corporate decisions, it can lead people astray. The marginal cost of doing something wrong "just this once" always seems alluringly low. You don't see the end result to which that path leads. The...Desde 8,20 €