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Learn to Love the Low End: Look for Innovation Opportunities that Appeal to Value-Conscious Customers in Tough Times
Anthony, Scott D.Capítulo de Libro HBS-3321BC-EIn the dark days of October 2008, consumers flocked to discounters like Wal-Mart and McDonald's. In uncertain times, as this chapter illustrates, companies need to love the low end by embracing low-cost approaches that appeal to increasingly value-conscious customers and serve as a vital defense mechanism against encroaching attackers. Slashing prices isn't enough. Companies must determine what customers in low-end segments value--and deliver it....Desde 8,20 €
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Week 3: Assessing and Testing Ideas: Determining the Potential Value of Your Innovation Idea--And Making Sure You're Moving in the Right Direction
Anthony, Scott D.Capítulo de Libro HBS-8878BC-ELiderazgo y Dirección de personasInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Desde 8,20 €
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Persuade Your Company to Change Before It's Too Late (Spanish version)
Siren, Pontus M.A.; Anthony, Scott D.; Bhatt, UtsavArtículo HBS-S22013Dirección estratégicaExecutives who spot signs of big market shifts face a quandary: They need good data to convince stakeholders that their companies have to change. But by the time data about disruptive trends is public, opportunities have shrunk or disappeared, and their firms may be on burning platforms. How can leaders build the conviction to act before evidence is abundantly clear? First, they can gather "private data" (from their employees, customers, and prop...Desde 8,20 €