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Maricopa, Inc.: Finding the Right Treatment for Growth
Sahlman, William A.; Eisenmann, Thomas R.; Fuller, Joseph B.; Ghosh, ShikharCaso HBS-314065-EIniciativa emprendedoraThe founders of Maricopa, Inc., a startup that sold proprietery hair-care products directly to salons, were preparing a board presentation to address the young company's inability to meet financial projections. While the products had caught on with customers, the financial shortcomings raised some questions about the company's business plan. The company had gone through much of its cash and needed additional funding to continue operating. At the ...Desde 8,20 €