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CAI
Applegate, Lynda M.; Watson, Richard T.; Weinzimer, PhilCaso HBS-815096-EIniciativa emprendedoraDesde 8,20 €
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Entrepreneurship Reading: Attracting Talent and Building Ecosystems, Teaching Note
Applegate, Lynda M.; Carlson, CaroleNota del Instructor HBS-8069-EIniciativa emprendedoraTeaching note for Product Number 8068.Desde 0,00 €
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Taco Bell, Inc. (1983-1994) (Spanish Version)
Applegate, Lynda M.; Schlesinger, Leonard A.; Delong, DavidCaso HBS-303S37Conocimiento y comunicaciónDetalla las acciones de John Martin, recién nombrado director general, ya que lleva Taco Bell a través de una década de cambios incrementales y radicales. Al final del caso, las ventas totales del sistema dentro de Taco Bell, una cadena de restaurantes de comida rápida estilo mexicano y una división de PepsiCo, han crecido de $ 700 millones en 1983 a $ 3.9 mil millones en 1994, y la compañía está gestionando más de 10.000 EAT en restaurantes y un...Desde 8,20 €
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Denver International Airport Baggage-Handling System (Spanish version)
Applegate, Lynda M.; Montealegre, Ramiro; Nelson, H. James; Knoop, Carin-IsabelCaso HBS-303S31Dirección estratégicaDescribes the events surrounding the construction of the BAE baggage-handling system at the Denver International Airport. It looks specifically at project management, including decisions regarding budget, scheduling, and the overall management structure. Also examines the airport's attempt to work with a great number of outside contractors, including BAE, and coordinate them into a productive whole, while under considerable political pressures. A...Desde 8,20 €
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Home Essentials: Building a Global Service Business with Local Operations
Applegate, Lynda M.; Kerr, William R.; Lane, DavidCaso HBS-811078-EIniciativa emprendedoraChris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion. Lacking frameworks for deciding upon countries to enter and services to deliver in each country, Exline used gut instinct. Lacking control systems and information, he failed to identify...Desde 8,20 €