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Revenue Management (Spanish version)
Dhebar, Anirudh; Brandenburger, AdamCaso HBS-117S09Dirección estratégicaBegins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there...Desde 8,20 €