Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Capturing Confectionery (B) (Spanish version)
Collis, David J.; Stuart, Toby; Smith, TroyCaso HBS-708S46Dirección estratégicaIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Desde 5,74 €
-
Cadbury Schweppes: Capturing Confectionery (B)
Collis, David J.; Stuart, Toby; Smith, TroyCaso HBS-708454-EDirección estratégicaIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Desde 5,74 €
-
Incept LLC and Confluent Surgical (A)
Chakravorti, Bhaskar; Stuart, Toby; Weber, JamesCaso HBS-809062-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. A venture capitalist must decide whether to invest in a medical technology company that licenses intellectual property from a privately held IP holding company based on a platform technology. Entrepreneurs Amar Sawhney and Fred Khosravi founded Incept LLC to commercialize their multi-use hydrogel technology. The pair then spun off Confluent Surgical to develop some, but not ...Desde 8,20 €