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Tennant Company: Innovating Within and Beyond the Core
Applegate, Lynda M.; Stuart, Toby; Weber, JamesCaso HBS-810139-EIniciativa emprendedoraTennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly, cleaning technology that could potentially revolutionize cleaning. Historically, Tennant was a producer of floor and carpet washing machines for industrial and commercial markets. Over time, it became clear that the technolog...Desde 8,20 €
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Tennant Company
Stuart, Toby; Applegate, Lynda M.; Weber, JamesCaso HBS-810040-EIniciativa emprendedoraTennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative, environmentally friendly, cleaning technology that could potentially revolutionize cleaning. Historically, Tennant was a producer of floor and carpet washing machines for industrial and commer...Desde 8,20 €