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Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In
Kanter, Rosabeth Moss; Yatsko, PamelaCaso HBS-315019-EIniciativa emprendedoraIf you want to create change in public education but are not a school principal or other traditional public education leader, what do you need to do? This long, integrated background note examines the inspiring models and stories of individuals who are improving outcomes for low-income students through innovative social ventures. It shows how small innovations that start outside the traditional public education establishment get off the ground an...Desde 8,20 €
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Jay Winsten and the Designated Driver Campaign
Koh, Howard; Yatsko, PamelaCaso HBS-ALI013-ECenter for Health Communication at the Harvard T.H. Chan School of Public Health Director Jay Winsten spearheaded a national mass media campaign, the Harvard Alcohol Project, also known as the Designated Driver Campaign, to rapidly diffuse the "designated driver" into the American lexicon and culture. The campaign broke new ground in the process, most notably by harnessing on an unprecedented scale the Hollywood entertainment community's power to...Desde 8,20 €