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Royal Philips: Designing Toward Profound Change
Datar, Srikant M.; Lal, Rajiv; Bowler, Caitlin N.Caso HBS-118017-EContabilidad y controlDesde 8,20 €
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Digital Marketing at HBS Online
Gupta, Sunil; Lal, RajivCaso HBS-521027-EMarketingIn July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to almost $60 million in revenue and there were concerns about its potential overlap with other HBS programs such as executive education and Harvard Business Publishing. Growth of HBS Onl...Desde 8,20 €