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TATCHA: Marketing the Beauty Secrets of Japanese Geisha
Jones, Geoffrey G.; Tong, VeronicaCaso HBS-313149-EIniciativa emprendedoraCase considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources,and launched the first product of Japanese blotting paper in 2009 using a grassroots marketing campaign. Identifying a 200-year old book employed by Japanese geisha, Tsai started to diversify her product line into skin and other cosmetic produ...Desde 8,20 €
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Entrepreneurship & Global Capitalism: Overview
Sheth, Sudev J; Jones, Geoffrey G.Caso HBS-319087-EIniciativa emprendedoraDesde 8,20 €
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Momofuku Ando and the Globalization of Noodles
Jones, Geoffrey G.; Takada, MegumiCaso HBS-320006-EDesde 8,20 €
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Rupert Murdoch: The Last Tycoon
Jones, Geoffrey G.; Balkrishna, HariCaso HBS-811017-EEconomíaThe case examines the entrepreneurial career of Rupert Murdoch, and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth, and the role of his family in its management. The case considers the political impact of ...Desde 8,20 €
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Yataro Iwasaki: Founding Mitsubishi (B)
Jones, Geoffrey G.; Egawa, Masako; Yamazaki, MayukaCaso HBS-809038-EIniciativa emprendedoraThis brief (B) case documents the fate of Mitsubishi and the shipping company NYK after the death of Yataro Iwasaki in 1885. The case supplements case 808-158, "Yataro Iwaski: Founding Mitsubishi (A)."Desde 5,74 €
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Corruption and Business in Emerging Markets, Teaching Plan
Jones, Geoffrey G.; Khanna, Tarun; Wright, Nataliya LangburdNota del Instructor HBS-319055-ETeaching plan for case 319054.Desde 0,00 €
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Joan Bavaria and Multi-Dimensional Capitalism, Teaching Plan
Jones, Geoffrey G.; Giacomin, ValeriaNota del Instructor HBS-319008-ETeaching plan for case 317028.Desde 0,00 €
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The Guggenheims and Chilean Nitrates
Jones, Geoffrey G.; Tamega Fernandes, FelipeCaso HBS-810141-EIniciativa emprendedoraThe case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper and later in natural nitrates. Chile's economic growth was driven by the profits from mining, especially its world monopoly of nitrates. The Guggenheims invested in Chilean nitrates after synthetics were developed by German chemists. Their strategies to mod...Desde 8,20 €
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Corruption and Business in Emerging Markets
Jones, Geoffrey G.; Khanna, Tarun; Wright, Nataliya LangburdCaso HBS-319054-EDesde 8,20 €
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Historian Geoffrey Jones on why knowledge stays put
Jones, Geoffrey G.; Morse, GardinerArtículo HBS-F0807H-EDirección estratégicaA business historian reminds us that since the nineteenth century, predictions about globalization have been reliably wrong. Despite technology for the fast diffusion of knowledge, information-like wealth-seems to be concentrating even further.Desde 8,20 €