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The Growth Opportunity That Lies Next Door
Jones, Geoffrey G.Artículo HBS-R1207P-EHow will the logic of globalization change for corporations from countries such as India, China, Indonesia, Brazil, and Turkey if the growth opportunities in emerging markets continue to far outpace those in developed markets? Natura Cosmeticos, a Brazilian beauty giant, has considerable experience with that question. For some 30 years, the company has been attempting to move, with decidedly mixed results, into developed markets even as the oppor...Desde 8,20 €
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The United Fruit Company in Guatemala (Spanish version)
Jones, Geoffrey G.; Bucheli, MarceloCaso HBS-807S06EconomíaExamines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana plantations in the "banana republics" of Central America, including Guatemala. Examines the impact and role of United Fruit in the Guatemalan economy, one of the poorest in the world, and t...Desde 8,20 €
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Vehbi Koc and the Making of Turkey's Largest Business Group
Colpan, Asli M.; Jones, Geoffrey G.Caso HBS-811081-EIniciativa emprendedoraThe case describes the creation of Turkey's largest business group by Vehbi Koc. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, are analysed. The case serves as a vehicle to explain why diversified business groups are so important in emerging markets such as Turkey. It explores the role of market imperfections, government policies, ...Desde 8,20 €
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Bernd Beetz: Creating the New Coty
Jones, Geoffrey G.; Kiron, DavidCaso HBS-808133-EIniciativa emprendedoraConsiders the creation of one of the world's largest beauty and fragrance companies by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. The case opens with the creation of a new Russian subsidiary in the wake of the global financial crisis, and examines how a virtually new company was created over the previous years. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of de...Desde 8,20 €