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Ryan Greene at Rainier Wearables
Ghosh, Shikhar; Eisenmann, Thomas R.; Payton, ChristopherCaso HBS-818047-EIniciativa emprendedoraDesde 8,20 €
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The Entrepreneurial Manager: Course Overview, 2015 Winter Term
Hamermesh, Richard G.; Eisenmann, Thomas R.; Fuller, Joseph B.Caso HBS-814064-EIniciativa emprendedoraCourse overview of The Entrepreneurial Manager.Desde 8,20 €
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InsightSquared: Developing the Sales and Marketing Plan
Roberge, Mark N.; Eisenmann, Thomas R.; Cespedes, Frank V.Caso HBS-816074-EMarketingDesde 8,20 €
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The Product Manager
Bussgang, Jeffrey J.; Eisenmann, Thomas R.; Go, RobCaso HBS-812105-EIniciativa emprendedoraDescribes the role of product manager (PM) in technology companies, detailing: 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early vs. late-stage startups, business- vs. engineering driven cultures); and 5) the attributes of effec...Desde 8,20 €
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Baroo (A): Pet Concierge
Eisenmann, Thomas R.; Ma, Susie L.Caso HBS-820011-EIniciativa emprendedoraBaroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo's growth was slowing while it's appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, which meant she needed to raise venture capital. How could she convince the board and potential investors that the business opportunities were too good to...Desde 8,20 €
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Intuit Inc.: Project AgriNova
Eisenmann, Thomas R.; Bijlani, TanyaCaso HBS-813062-EIniciativa emprendedoraIn late 2008, a team from Intuit's office in Bangalore, India is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India.The case describes the structure of Indian agriculture and the problems experienced by farmers, who were often exploited by middlemen who entered into obtuse private arrangements with wholesale buyers. After five weeks of research, the team concludes that the op...Desde 8,20 €
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCaso HBS-711418-EIniciativa emprendedoraThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Desde 8,20 €
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Mark43, Teaching Note
Eisenmann, Thomas R.; Weiss, Mitchell B.; Higgins, MattNota del Instructor HBS-818104-EIniciativa emprendedoraThis is the Teaching Note to accompany the Mark43 case (817-016). The founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential customer for a startup that has just successfully deployed software for its first customer, the Washington DC Metro...Desde 0,00 €
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Quincy Apparel (A)
Eisenmann, Thomas R.; Mazzanti, LisaCaso HBS-815067-EIniciativa emprendedoraQuincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup is running low on cash; to survive, it will need more capital, probably in the form of a bridge loan from existing investors, who will attend the board meeting. Quincy's sales have b...Desde 8,20 €
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Maricopa, Inc.: Finding the Right Treatment for Growth
Sahlman, William A.; Eisenmann, Thomas R.; Fuller, Joseph B.; Ghosh, ShikharCaso HBS-314065-EIniciativa emprendedoraThe founders of Maricopa, Inc., a startup that sold proprietery hair-care products directly to salons, were preparing a board presentation to address the young company's inability to meet financial projections. While the products had caught on with customers, the financial shortcomings raised some questions about the company's business plan. The company had gone through much of its cash and needed additional funding to continue operating. At the ...Desde 8,20 €