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Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCaso HBS-820036-EIniciativa emprendedoraAn examination of the first few years of San Franciso-based, fast-growing furniture and home accessory e-commerce startup, Dot & Bo.Desde 8,20 €
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Anthony Soohoo: Retrospection on Dot & Bo
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCaso HBS-820037-EIniciativa emprendedoraA founder looks back at the issues at play in the final year of failed furniture e-commerce startup, Dot & Bo. He shares his perspective and learnings in the aftermath.Desde 8,20 €
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Chegg, Inc.: Building the Student Hub
Eisenmann, Thomas R.; Ciechanover, Allison M.Caso HBS-814035-EIniciativa emprendedoraDesde 8,20 €
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thredUP: Think Secondhand First
Eisenmann, Thomas R.; Ciechanover, Allison M.; Huizinga, JeffCaso HBS-817083-EIniciativa emprendedoraIn the fall of 2016, the management team at thredUP, the largest U.S. online retailer of secondhand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year old startup, which had raised over $130 million in venture capital, had seen revenue grow 100% and gross margin double. Would moving abroad expand thredUP's total addressable market and help position the company for an IPO? Or would it prove a dis...Desde 8,20 €
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Poppy (B)
Eisenmann, Thomas R.; Kominers, Scott Duke; Huizinga, Jeff; Ciechanover, Allison M.Caso HBS-820715-EIniciativa emprendedoraAvni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refineDesde 5,74 €
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Managing Networked Businesses: Summary Module
Eisenmann, Thomas R.Nota del Instructor HBS-808003-EDirección estratégicaInstructor's guide - not available for classroom use. Offers pedagogical guidance for instructors teaching the summary module of Managing Networked Businesses, an elective course described in "Managing Networked Businesses: Course Overview for Educators." Also describes how the module materials can be adapted for use in an existing course on strategy, marketing, entrepreneurship, technology management, information systems, economics, or e-commerc...Desde 0,00 €
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Quincy Apparel (B)
Eisenmann, Thomas R.; Mazzanti, LisaCaso HBS-815095-EIniciativa emprendedoraThe (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict; poor approaches to hiring and motivating employees; a dysfunctional relationship with lead investors; and shortcomings in Quincy's go-to-market plan.Desde 5,74 €
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Google Inc. (Abridged)
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-910032-EDirección estratégicaDescribes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch int...Desde 8,20 €
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Google Inc.
Edelman, Benjamin; Eisenmann, Thomas R.Caso HBS-910036-EDirección estratégicaThe case 'Google Inc.' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. It reviews Google's recent strategic initiatives and the threats they pose to Yahoo!, Microsoft, and others. It also asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertisi...Desde 8,20 €
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Rent the Runway (Abridged)
Eisenmann, Thomas R.; Goldfarb, Brent; Kirsch, David A.Caso HBS-815055-EIniciativa emprendedoraTwo months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round of venture capital sooner than originally planned. Raising more venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve...Desde 8,20 €