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Google Glass, Teaching Note
Eisenmann, Thomas R.Nota del Instructor HBS-814116-EIniciativa emprendedoraTeaching note for case 814102. In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing to sell Glass directly through online channels; 2) creating an open platform to allow any eyewear manufacturer to create frames compatible with Glass; ...Desde 0,00 €