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Anthology: Pivoting the Business Model
Ghosh, Shikhar; Payton, ChristopherCaso HBS-817066-EIniciativa emprendedoraIn July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the results of a customer interview. After creating a quick landing page and announcing the product launch through social media channel...Desde 8,20 €
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Sam Martin & Cathy Slater
Ghosh, Shikhar; Roberts, Michael; Payton, ChristopherCaso HBS-816029-EIniciativa emprendedoraDesde 8,20 €
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Collage.com: Scaling a Distributed Organization
Stanton, Christopher; Ghosh, ShikharCaso HBS-817038-EIniciativa emprendedoraKevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer acquisition was becoming more difficult and repeat purchase rates lagged behind Shutterfly, the industry leader. New hir...Desde 8,20 €