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Deflategate and the National Football League
Iansiti, Marco; Snively, ChristineCaso HBS-616008-EServicios y operacionesOn January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air pressure was below the required 12.5 PSI (pounds per square inch). Some argued that lower PSI provided a competitive advantage as it made the ball easier to grip and harder to fumble....Desde 8,20 €
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Faber-Castell
Raffaelli, Ryan L.; Snively, ChristineCaso HBS-417010-ELiderazgo y Dirección de personasBy 2016, Count Anton-Wolfgang von Faber-Castell had led the 255-year-old pencil manufacturer Faber-Castell through waves of technological change. The pocket calculator decimated Faber-Castell's slide rule business in the 1970s, and computer aided design technology undermined the company's manual drafting tools in the 1980s. With each new threat the Count had to decide whether to adapt to new technologies, or maintain focus on the company's core p...Desde 8,20 €