Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay
Collis, David J.Caso HBS-711495-EDirección estratégicaThis note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay - the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation - predicting the overall size of the market or segment which a company chooses to serve.Desde 8,20 €
-
Strategic Decline
Collis, David J.; Rivkin, Jan W.Caso HBS-708497-EDirección estratégicaThis note first documents the facts around the sustainability of competitive advantage. It then observes that the demise of a previously successful strategy, in the first instance, often comes from some change in the external environment. It, therefore, characterizes the types of change that can lead to strategic decline. But external change alone should not mean the end of superior performance since the skilled strategist ought to be able to ada...Desde 8,20 €
-
Competing on Resources (Spanish version)
Collis, David J.; Montgomery, Cynthia A.Artículo HBS-R0807NDirección estratégicaHow do you create and sustain a profitable strategy? Many approaches have focused managers' attention inward, urging them to build a unique set of corporate resources and capabilities. In practice, however, identifying and developing core competence too often becomes a feel-good exercise that no one fails. Collis and Montgomery, of Harvard Business School, explain how a company's resources drive its performance in a dynamic competitive environmen...Desde 8,20 €
-
Can You Say What Your Strategy Is?
Collis, David J.; Rukstad, Michael G.Artículo HBS-R0804E-EDirección estratégicaCan you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes to these simple questions. The thing is, companies with a clear, concise strategy statement - one that employees can easily internalize and use as a guiding light - often turn out to be industry stars. In this article, Harvard Business School's Collis and Rukstad provide a practical guide for craft...Desde 8,20 €