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KITEA (D): Further Changes
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCaso HBS-719489-EDirección estratégicaThe case opens in February 2016, when the official date of IKEA's store opening (March 16, 2016) is announced after a five month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA's workforce in the extra five months afforded by the delay, and asks if KITEA is now ready to compete successfully against IKEA.Desde 5,74 €
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KITEA (B): Getting Ready to Face IKEA
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCaso HBS-719421-EDirección estratégicaThe case opens in September 2015, when IKEA is about to open its first store in Morocco. It then chronicles the efforts of KITEA CEO Amine Benkirane and his son Othman between 2013 and 2015 to prepare KITEA for IKEA's entry. After incurring losses for the first time in 2013, KITEA had bounced back and recorded profits and growth in 2014 and 2015. The improvements in supply chain management, product range, and relationships with stakeholders that ...Desde 5,74 €