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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCaso HBS-317007-EConocimiento y comunicaciónIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Desde 8,20 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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SeatGeek, Teaching Note
Higgins, Robert F.; Mehta, SarahNota del Instructor HBS-819104-EDirección estratégicaThis teaching note accompanies the case "SeatGeek" (case no. 819013).Desde 0,00 €
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AEEC: Becoming an Innovation Catalyst
Applegate, Lynda M.; Weber, James; Mehta, SarahCaso HBS-317011-EDesde 8,20 €
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Swizz Beatz
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420034-EIniciativa emprendedoraThis case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz's musical career and his new venture into the commercial art market.Desde 8,20 €
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Making Virtual Reality Real
Zhu, Feng; Mehta, Sarah; Lane, DavidCaso HBS-617013-EServicios y operacionesThis note describes virtual reality and augmented reality technologies, and describes the main consumer products on offer in 2016 and their manufacturers. It also surveys existing applications of virtual and augment reality technologies.Desde 8,20 €
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Elon Musk: Balancing Purpose and Risk
Ghosh, Shikhar; Mehta, SarahCaso HBS-817040-EIniciativa emprendedoraDesde 8,20 €
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Bigbelly, Teaching Note
Weiss, Mitchell B.; Snively, Christine; Mehta, SarahNota del Instructor HBS-820064-EIniciativa emprendedoraTeaching note for case 816005.Desde 0,00 €
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Gender and Free Speech at Google (B)
Hsieh, Nien-he; Mehta, SarahCaso HBS-319085-EThis case should accompany the (A) and (C) cases, "Gender and Free Speech at Google" (318085) and (319097).Desde 5,74 €
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Amazon Acquires Whole Foods (B)
McDonald, Rory; Mehta, Sarah; Roseman, ShayeCaso HBS-619029-EDirección estratégicaThis short case, meant for pairing with HBS case 615-013 "AmazonFresh: Rekindling the Online Grocery Market," explores Amazon's rationale for acquiring Whole Foods.Desde 5,74 €