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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCaso HBS-317007-EConocimiento y comunicaciónIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Desde 8,20 €
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Alicia Keys
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420033-EIniciativa emprendedoraThis case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys's 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phas...Desde 8,20 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Addicaid: Scaling a Digital Platform for Addiction Wellness and Recovery
Huckman, Robert S.; Mehta, SarahCaso HBS-617018-EIniciativa emprendedoraIn 2013, Sam Frons founded Addicaid-a mobile application (app) that allowed people in addiction recovery to track their progress, check in with counselors, and connect with others in recovery programs. The app was grounded in cognitive behavioral therapy and used the rich set of data it collected from users to suggest tailored coping mechanisms for avoiding relapse. In September 2016, six months after quitting her full-time job to focus solely ...Desde 8,20 €
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Carrum Health: Scaling Bundled Payments
Huckman, Robert S.; Mehta, SarahCaso HBS-617017-EIniciativa emprendedoraFounded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees' planned surgeries. It did so by contracting directly with top-quality hospitals located within the area, and negotiating a set fee (known as a bundled payment) for each of five common surgical procedures: knee replacement, hip replacement, cervical spinal f...Desde 8,20 €
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SeatGeek, Teaching Note
Higgins, Robert F.; Mehta, SarahNota del Instructor HBS-819104-EDirección estratégicaThis teaching note accompanies the case "SeatGeek" (case no. 819013).Desde 0,00 €
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AEEC: Becoming an Innovation Catalyst
Applegate, Lynda M.; Weber, James; Mehta, SarahCaso HBS-317011-EDesde 8,20 €
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Swizz Beatz
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCaso HBS-420034-EIniciativa emprendedoraThis case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz's musical career and his new venture into the commercial art market.Desde 8,20 €
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Making Virtual Reality Real
Zhu, Feng; Mehta, Sarah; Lane, DavidCaso HBS-617013-EServicios y operacionesThis note describes virtual reality and augmented reality technologies, and describes the main consumer products on offer in 2016 and their manufacturers. It also surveys existing applications of virtual and augment reality technologies.Desde 8,20 €
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Elon Musk: Balancing Purpose and Risk
Ghosh, Shikhar; Mehta, SarahCaso HBS-817040-EIniciativa emprendedoraDesde 8,20 €