Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Interpreting: Developing Your Own Vision--The All-Important Research Phase of Design-Driven Innovation
Verganti, RobertoCapítulo de Libro HBS-3687BC-EIn the process of design-driven innovation, developing a privileged relationship with a circle of researchers who will help you determine how customers give meaning to things is the first step. The knowledge and interpretations culled from this group will then help your company create its own vision and conduct internal research and experiments that allow the firm to eventually launch a radical new meaning into the marketplace. This chapter uses ...Desde 8,20 €
-
Which Kind of Collaboration Is Right for You? (Spanish version)
Pisano, Gary P.; Verganti, RobertoArtículo HBS-R0812FDirección estratégicaAnyone can propose problems, offer solutions, and decide which ideas to use - as happens in the open-source software community Linux. A consortium is a private group of participants that operate as equals and jointly select problems, decide how to conduct work, and choose solutions. IBM has set up a number of consortia with other companies to develop next-generation semiconductor technologies. No one approach is superior; each involves strategic...Desde 8,20 €
-
Designing Breakthrough Products
Verganti, RobertoArtículo HBS-R1110H-EThanks to the collaboration that the internet has made possible and the open innovation that it has spurred, we live in a world where ideas and solutions are abundant. The main challenge facing innovation managers today is how to take advantage of this wealth of opportunities, says the author, a professor of innovation management. He contends that being first to launch a new technology is less important than being first to envision its greatest u...Desde 8,20 €
-
El diseño de productos revolucionarios
Verganti, RobertoArtículo HBS-R1110HConocimiento y comunicaciónGracias a la colaboración que la Internet ha hecho posible y la innovación abierta que ha estimulado, vivimos en un mundo donde las ideas y las soluciones son abundantes. El principal reto de los gestores de innovación hoy es cómo tomar ventaja de esta gran cantidad de oportunidades, dice el autor, profesor de gestión de la innovación. Sostiene que ser los primeros en lanzar una nueva tecnología es menos importante que ser primero en vislumbrar s...Desde 8,20 €