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Editora Abril S.A. (Spanish Version)
Yoshino, Michael Y.; Fagan, Perry L.Caso HBS-306S32Conocimiento y comunicaciónlos medios de comunicación de Brasil conglomerado Editora Abril S.A. es la mayor compañía de edición e impresión de América Latina; publica libros y cómics, vídeos, mapas, guías de viajes, música y libros de texto. También posee la mayor empresa de comercialización de la base de datos de Brasil, su segundo mayor servicio de televisión de pago, y su servicio de acceso a Internet de banda ancha primera; un sitio web de música interactiva; y partici...Desde 8,20 €
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Globalization at Komatsu
Yoshino, Michael Y.Caso HBS-910415-EThe case captures the challenges Komatsu, the second largest manufacturer of the earth moving equipment faced during the past five decades as it sought to globalize its operations. By 2007, it had become the second largest manufacturer of the earth moving equipment with more than 80% of its sales coming from outside of Japan. It has built a network of plants, distributors and service centers around the world. Senior management is convinced that a...Desde 8,20 €
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TNT Ltd.'s Logistics Services in Asia (A): The Strategy
Yoshino, Michael Y.; Knoop, Carin-IsabelCaso HBS-397017-EEconomíaMeredith Hellicar's mission as general manager of corporate development is to make TNT Ltd. one of the biggest and most diverse transport and logistic companies in the world, with approximately $5 billion in turnover in 1993, a leading provider of logistics services in Asia. The case describes the approach she used to rank countries and select China and Thailand as priority markets. She has just presented her recommendation to the board when a ma...Desde 8,20 €