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Upwork in 2019
Yoffie, David B.; Ciechanover, Allison M.Caso HBS-719509-EDirección estratégicaStephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, updates his progress on how to redesign its business model in 2019.Desde 8,20 €
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Pebble: Wearables Pioneer
Yoffie, David B.; Ciechanover, Allison M.Caso HBS-717414-EDirección estratégicaIn the summer of 2016, wearables 'wunderkind' and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup's success in the five years since its founding. The Silicon Valley-based company had recently shipped its two millionth smartwatch; held the record for three of the four highest Kickstarter campaigns ever (raising cumulatively over $40 million on the site); launched its first non-watch product dubbed a "wearables game chan...Desde 8,20 €
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HTC and Virtual Reality
Yoffie, David B.; Wu, Andy; Ciechanover, Allison M.Caso HBS-718421-EDirección estratégicaIn fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond gamers and technology enthusiasts was off to a slower start in general to due high cost, lack of quality content, and some user discomfort while using the technology. Wang endeavors to b...Desde 8,20 €
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Microsoft in 2005 (Spanish version)
Yoffie, David B.; Mehta, Dharmesh M.; Seseri, Rudina I.Caso HBS-712S05Dirección estratégicaFocuses on Microsoft's strategy for sustaining competitive advantage in the global software industry. Also, explores Microsoft's history and its current position, as it tries to diversify its product and service revenue streams.Desde 8,20 €