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E Ink in 2008
Yoffie, David B.; Kim, ReneeCaso HBS-709443-EDirección estratégicaIn the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing technologies and financial challenges.Desde 8,20 €
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E Ink en 2008
Yoffie, David B.; Kim, ReneeCaso HBS-710S16Dirección estratégicaEn el otoño de 2008, E Ink ha posicionado como un líder en tecnología de tinta electrónica gracias a la puesta en marcha de varios dispositivos de libros electrónicos como el Kindle de Amazon. Sin embargo, E Ink aún se enfrenta a la cuestión de cómo convertir su tecnología en un negocio rentable en medio de tecnologías de la competencia y los retos financieros.Desde 8,20 €
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E Ink in 2005 (Spanish version)
Yoffie, David B.; Mack, Barbara J.Caso HBS-710S15Dirección estratégicaExplores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in bringing a new technology to market.Desde 8,20 €
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Wintel (E): del contacto en múltiples mercados al contacto en diferentes áreas geográficas
Yoffie, David B.Caso HBS-706S46Dirección estratégicaComplementa el caso (A).Desde 5,74 €
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Upwork in 2019
Yoffie, David B.; Ciechanover, Allison M.Caso HBS-719509-EDirección estratégicaStephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, updates his progress on how to redesign its business model in 2019.Desde 8,20 €
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Pebble: Wearables Pioneer
Yoffie, David B.; Ciechanover, Allison M.Caso HBS-717414-EDirección estratégicaIn the summer of 2016, wearables 'wunderkind' and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup's success in the five years since its founding. The Silicon Valley-based company had recently shipped its two millionth smartwatch; held the record for three of the four highest Kickstarter campaigns ever (raising cumulatively over $40 million on the site); launched its first non-watch product dubbed a "wearables game chan...Desde 8,20 €
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HTC and Virtual Reality
Yoffie, David B.; Wu, Andy; Ciechanover, Allison M.Caso HBS-718421-EDirección estratégicaIn fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond gamers and technology enthusiasts was off to a slower start in general to due high cost, lack of quality content, and some user discomfort while using the technology. Wang endeavors to b...Desde 8,20 €
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La transformación de IBM
Yoffie, David B.; Pearson, Andrall E.Caso HBS-305S06Conocimiento y comunicaciónJohn Akers, presidente de IBM, debe enfrentarse a la manera de transformar una línea completa, la compañía de $ 60 billón informática mundial que es el líder en todos los mercados que sirve, sin embargo, la cuota de perder todos los ámbitos. El caso explora la perspectiva de los directivos en el proceso de cambio organizacional.Desde 8,20 €
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Microsoft in 2005 (Spanish version)
Yoffie, David B.; Mehta, Dharmesh M.; Seseri, Rudina I.Caso HBS-712S05Dirección estratégicaFocuses on Microsoft's strategy for sustaining competitive advantage in the global software industry. Also, explores Microsoft's history and its current position, as it tries to diversify its product and service revenue streams.Desde 8,20 €
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Wal-Mart Update, 2017
Yoffie, David B.; Baldwin, EricCaso HBS-717468-EDirección estratégicaIn 2017 Wal-Mart was still the world's largest company, with over $480 billion in annual revenue and operations in 28 countries. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a mature U.S. market, it had looked to international sales as an engine of growth in the early 2010s, but international sales had also stagnated over the past few years. Wal-Mart's lead...Desde 8,20 €