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Ecolab, Inc. (Spanish version)
Nanda, AshishCaso HBS-319S29Dirección estratégicaBy 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company's principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab's offerings. Should Ecolab's sales personnel continue to focus on building relationships first and worrying about numbers only later? Or has the time come to change the firm's approach? Even as Schum...Desde 8,20 €
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Risky Business of Hiring Stars (Spanish version)
Groysberg, Boris; Nanda, Ashish; Nohria, NitinArtículo HBS-R0405FLiderazgo y Dirección de personasThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. With the battle for the best and brightest people heating up again, you're most likely out there looking for first-rate talent in the ranks of your competitors. Chances are, you're sold on the idea of recruiting from outside your organization--developing people wit...Desde 8,20 €