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Retail Shopping in 2007: The Net versus the Mall
Bradley, Stephen P.Caso HBS-707566-EDirección estratégicaProvides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered. Additionally, the strategies, specifically the evolution of multi-channeling retail, are discussed.Desde 8,20 €
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Disposable Diaper Industry in 1984 (Spanish version)
Ghemawat, Pankaj; Bradley, Stephen P.Caso HBS-716S01Dirección estratégicaUpdates the Disposable Diaper Industry in 1974. Intended as an in-class handout.Desde 8,20 €
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Broadband and Video Games: Playing and Winning Together
Bradley, Stephen P.; Bartlett, NancyCaso HBS-708440-EDirección estratégicaThis note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented.Desde 8,20 €
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Welcome to a Wireless World
Bradley, Stephen P.; Bartlett, NancyCaso HBS-709445-EDirección estratégicaWireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies and popular applications noting companies that are positioned to capture the value engendered by them.Desde 8,20 €
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NTT DoCoMo: El futuro de Internet sin cables
Bradley, Stephen P.; Sandoval, MatthewCaso HBS-702S09Dirección estratégicaNTT DoCoMo se estableció en 1992 y se convirtió celebró públicamente en 1998. Este caso pistas de cómo DoCoMo se convirtió en la primera compañía de telefonía móvil en Japón y cómo su servicio i.mode revolucionó el mercado de la telefonía celular.Desde 8,20 €
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eBay, Inc. (B) (Spanish Version)
Bradley, Stephen P.; Sullivan, Erin E.Caso HBS-702S04Dirección estratégicadesarrollo actualizaciones en eBay, Inc. a través de junio de 2002.Desde 5,74 €
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Television Competes for a Digital Audience
Bradley, Stephen P.; Bartlett, NancyCaso HBS-710476-EDirección estratégicaIn the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption.Desde 8,20 €
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Book Publishing in 2010
Bradley, Stephen P.; Bartlett, NancyCaso HBS-711419-EDirección estratégicaLegacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.Desde 8,20 €
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Crown Cork & Seal in 1989 (Spanish version)
Bradley, Stephen P.; Cavanaugh, SheilaCaso HBS-702S11Dirección estratégicaDescribes the structure and recent trends of the metal container industry, Crown's successful strategy for competing in the industry, and John Connelly's leadership over more than 20 years. In 1989, William Avery succeeded Connelly as CEO and is forced to consider new strategic options in the face of industry change.Desde 8,20 €
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Social Networks: The Portals of Web 2.0
Bradley, Stephen P.; Bartlett, NancyCaso HBS-708488-ETecnologías de la informaciónSocial networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace, Facebook, and YouTube. We also discuss recent trends and strategies stemming from the social network phenomena including widgets and online advertising.Desde 8,20 €