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How Apple Is Organized for Innovation
Podolny, Joel M.; Hansen, Morten T.Artículo HBS-R2006F-ELiderazgo y Dirección de personasWhen Steve Jobs returned to Apple, in 1997, it had a conventional structure for a company of its size and scope. It was divided into business units, each with its own P&L responsibilities. Believing that conventional management had stifled innovation, JobDesde 8,20 €
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Innovation Value Chain (Spanish version)
Hansen, Morten T.; Birkinshaw, JulianArtículo HBS-R0706JDirección estratégicathe innovation value chain. It comprises the three main phases of innovation (idea generation, conversion, and diffusion) as well as the critical activities performed during those phases (looking for ideas inside your unit; looking for them in other units; looking for them externally; selecting ideas; funding them; and promoting and spreading ideas companywide). Using this framework, managers get an end-to-end view of their innovation efforts. T...Desde 8,20 €