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CEIBS: A Global Business School Made in China
Quelch, John A.; Velamuri, Rama; Liu, ShengjunCaso HBS-510088-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success. It also describes the difficult challenges the school faces to maintain its position of leadership in Asia: ...Desde 8,20 €
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruNota del Instructor HBS-915502-EMarketingTeaching note for case 915501.Desde 0,00 €
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Promoting Land and Nature Jerky, Teaching Note
Quelch, John A.; Hartman, Katherine B.Nota del Instructor HBS-920564-EMarketingTeaching note for case 920563.Desde 0,00 €
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Global Branding and Advertising (Spanish version)
Quelch, John A.Caso HBS-503S51MarketingHeineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages.Desde 8,20 €
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DPDHL Group: Employee Safety and Wellbeing
Quelch, John A.; Knoop, Carin-IsabelCaso HBS-516049-ELiderazgo y Dirección de personasManagement at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy.Desde 8,20 €
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Google in China (A) (Spanish version)
Quelch, John A.; Jocz, Katherine E.Caso HBS-510S21Dirección estratégicaIn January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?Desde 8,20 €
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MEM Company, Inc. (Spanish Version)
Quelch, John A.Caso HBS-503S13MarketingEl presidente del MEM Co., Inc. está evaluando la propuesta de introducción de una nueva línea de productos de baño de los hombres. También debe determinar los mejores canales de distribución y el tamaño del presupuesto de publicidad del producto.Desde 8,20 €
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CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Smith, N. Craig; Quelch, John A.Caso HBS-519S11MarketingExamines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of pharmaceutical marketing practices in the Third World and CIBA-GEIGY's Servipharm initiative, one response to this problem.Desde 8,20 €
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GlaxoSmithKline in China (A)
Quelch, John A.; Rodriguez, MargaretCaso HBS-514049-EMarketingFour GlaxoSmithKline employees were accused of bribing Chinese health care workers to prescribe the company's drugs. The accusations brought to light the questionable incentive structures of the Chinese health care system and the pressure on companies to adhere to local customs while still observing local laws.Desde 8,20 €
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The Black & Decker Corporation. Grupo de productos para el hogar: traspaso de marca
Quelch, John A.; Drumwright, Minette E.; Bates, Cynthia A.Caso HBS-502S12MarketingEste reescritos difiere de la versión de Negro & Decker Corp .: productos del hogar de grupo (A1) de dos maneras: 1) Tiene un enfoque decisión explícita. Homa debe decidir sobre un programa para transferir el nombre de Negro & Decker a GE pequeños electrodomésticos; y 2) La información detallada relativa a la publicidad, los programas de promoción, las asignaciones de compra, descuentos por volumen, descuentos de citas, publicidad cooperativa, y ...Desde 8,20 €