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Culinarian Cookware: Pondering Price Promotion
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4058-EMarketingTeaching Note for 4057.Desde 0,00 €
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Oscar Mayer: planificación estratégica de mercadeo
Quelch, John A.; Kotchen, Dan; Drane, RobertCaso HBS-508S17MarketingEl director de marketing de Oscar Mayer se enfrenta a una serie de opciones estratégicas de marketing relacionada con los productos establecidos y nuevos, incluyendo las decisiones presupuestarias y de asignación de capacidad.Desde 8,20 €
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Warner-Lambert Ireland: Niconil (Spanish Version)
Quelch, John A.; Smith, Susan P.Caso HBS-516S02MarketingEl director de marketing de la filial irlandesa de Warner-Lambert está completando el plan de marketing para el lanzamiento de Niconil, un parche transdérmico de la piel para facilitar el abandono del hábito de fumar.Desde 8,20 €
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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Caso HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Desde 8,20 €
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Consumer Analytics (Spanish version)
Quelch, John A.; Rodriguez, MargaretCaso HBS-519S18MarketingIn 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year period. Rapid increases in computing power and decreases in data storage costs had enabled DA2's data architects to build predictive models incorporating complex clinical, financial...Desde 8,20 €
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Carolinas HealthCare System: Consumer Analytics
Quelch, John A.; Rodriguez, MargaretCaso HBS-515060-EMarketingIn 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year period. Rapid increases in computing power and decreases in data storage costs had enabled DA2's data architects to build predictive models incorporating complex clinical, financial...Desde 8,20 €