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Hikma Pharmaceuticals (B)
Quelch, John A.Caso HBS-511075-EMarketingBy 2009 Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to show from where the largest contributors were from...Desde 5,74 €
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BBC Worldwide: Global Strategy, Teaching Note
Quelch, John A.Nota del Instructor HBS-508067-EMarketingTeaching Note for [507034].Desde 0,00 €
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Bloodbuy, Teaching Plan
Hamermesh, Richard G.; Quelch, John A.; Norris, MichaelNota del Instructor HBS-815140-EIniciativa emprendedoraTeaching plan for case 815114.Desde 0,00 €
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Access Health CT: Marketing Affordable Care (A) & (B), Teaching Note
Quelch, John A.Nota del Instructor HBS-515014-EMarketingTeaching note for case 514119.Desde 0,00 €
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Classic Knitwear and Guardian: A Perfect Fit, Teaching Note
Quelch, John A.; Girardi, PatriciaNota del Instructor HBS-4218-EMarketingTeaching Note for 4217.Desde 0,00 €
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Artículo ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Desde 8,20 €
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Artículo ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Desde 8,20 €
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Demarketing Soda in New York City, Teaching Note
Quelch, John A.Nota del Instructor HBS-514052-EMarketingTeaching Note for 514003. In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of obesity. The case discusses the efficacy of the proposed ban on large soda serving sizes in the context of the other anti-obesity initiatives crafted by Blo...Desde 0,00 €
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Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
Quelch, John A.; Girardi, PatriciaCaso HBS-4217-EMarketingClassic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a licensing agreement with Guardian, a manufacturer of insect repellent that has developed superior repellent technology for clothing. Unlike Classic Knitwear, Guardian is a well-known and w...Desde 8,20 €
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Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Quelch, John A.; Beckham, HeatherCaso HBS-4183-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must selec...Desde 8,20 €