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Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign, Teaching Note
Quelch, John A.Nota del Instructor HBS-508064-EMarketingTeaching Note for [507005].Desde 0,00 €
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Measuring Marketing Performance, Teaching Note
McGovern, Gail; Quelch, John A.Nota del Instructor HBS-507056-EMarketingTeaching note to (507-701). An abstract is not available for this product.Desde 0,00 €
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Marketing Marijuana in Colorado, Teaching Note
Quelch, John A.Nota del Instructor HBS-515048-EMarketingTeaching note for case 515009.Desde 0,00 €
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Colgate Max Fresh: Global Brand Roll-Out, Teaching Note
Quelch, John A.Nota del Instructor HBS-508020-EMarketingTeaching Note for [508009].Desde 0,00 €
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Forta Furniture: International Expansion, Teaching Note
Quelch, John A.; Easwar, KarthikNota del Instructor HBS-918548-EMarketingTeaching note for case 918547.Desde 0,00 €
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Johnson & Johnson: The Pursuit of Wellness, Teaching Note
Quelch, John A.Nota del Instructor HBS-515021-EMarketingTeaching note for case 514112.Desde 0,00 €
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Sagacity Tea: What Direction for Growth, Teaching Note
Quelch, John A.; Handlin, AmyNota del Instructor HBS-918528-EMarketingTeaching note for case 918527.Desde 0,00 €
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Clean Edge Razor: Splitting Hairs in Product Positioning, Teaching Note
Quelch, John A.; Beckham, HeatherNota del Instructor HBS-4250-EMarketingTeaching Note for 4249Desde 0,00 €
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An Emerging Market Opportunity? (Spanish version)
Quelch, John A.; Yong, SunruCaso HBS-918S09MarketingAn Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attracti...Desde 8,20 €
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Magellan Boatworks
Quelch, John A.; Kindley, James T.Caso HBS-917547-EMarketingMagellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017. Important questions abound. Can Robinson's team increase sales even with a lower budget? Should the company reallocate its advertising and promotion budget? Should Robinson consider chan...Desde 8,20 €