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Resultados de búsqueda
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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCaso SM-1665Dirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Desde 8,20 €
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Vueling: The New Generation Airline (B)
Mitchell, Jordan; Ferraro, FabrizioCaso SM-1562-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioVueling (B) case follows Vueling from its IPO (December 2006) until 2009 and the challenges it faced in reaching financial viability because of the strong competition of incumbents Iberia, Spanair and Clickair, and low cost giants Ryanair and Easyjet. The option of a merger with Clickair is discussed.Desde 5,74 €
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Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCaso SM-1561-EDirección estratégica, Iniciativa emprendedora, Innovación y cambioVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Desde 8,20 €
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Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCaso SM-1665-EDirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Desde 8,20 €
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GANNI's new skin: Towards responsible fashion (A)
Ferraro, Fabrizio; Sastre Boquet, IsaacCaso SM-1752-EDirección estratégica, Ética empresarial y Responsabilidad Social CorporativaThe case examines the sustainability journey of the Danish ready-to-wear fashion brand GANNI, focusing on a pivotal decision. In April 2019, Lauren Bartley, the head of sustainability and CSR, proposed to the executive team to phase out the use of virgin leather across GANNI's entire range of clothing, accessories and footwear. The aim was to replace it with environmentally friendly alternatives such as recycled leather and bio-based materials. T...Desde 8,20 €
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GANNI's new skin: Toward responsible fashion (B)
Sastre Boquet, Isaac; Ferraro, FabrizioCaso SM-1760-EDirección estratégica, Ética empresarial y Responsabilidad Social CorporativaIn the fall of 2023, four years after GANNI began to phase out virgin leather from all its fashion collections, the goal was now very close to completion. After internal debates, technical and operational challenges, and the commitment and work from all the people of GANNI, virgin leather had been replaced with more sustainable alternatives, like recycled leather or new, groundbraking, bio-based alternatives. But one hurdle remained: the Product...Desde 5,74 €
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Superdry: A Japanese Brand From Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCaso SM-1653-EDirección estratégicaThe case focuses on the clothing firm Superdry in 2016 as it faces various growth opportunities and needs to decide which one to follow. The firm, founded in the United Kingdom in 2003, had experienced a decade of fast growth, through its own stores and franchises. The case provides an opportunity to discuss growth challenges in the clothing sector.Desde 8,20 €
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Marco Arcelli at ENEL (A)
Ferraro, Fabrizio; Bassignana, PaoloCaso SM-1568-EDirección estratégica, Innovación y cambioMarco Arcelli at ENEL (A) follows the acquisition and integration of Slovenské Elektrárne, the dominant power producer in Slovakia by the Italian company ENEL. The case adopts the perspective of Marco Arcelli, the general manager who took the helm of Slovenské Elektrárne, and can be used to discuss the challenges of successfully managing acquisitions in an international context.Desde 8,20 €
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Superdry: un japonés de Cheltenham
Ferraro, Fabrizio; Domínguez de la Maza, ManuelCaso SM-1653Dirección estratégicaEl caso se centra en la situación de la firma de ropa Superdry en 2016, año en el que enfrenta diversas oportunidades de crecimiento y la necesidad de decidir cuál seguir. La firma, fundada en el Reino Unido en 2003, había experimentado una década de rápido crecimiento, a través de tiendas propias y franquiciadas. El caso, que recoge su evolución, permite discutir los desafíos del crecimiento en el sector de la confección.Desde 8,20 €
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Marco Arcelli at Enel (B)
Ferraro, Fabrizio; Bassignana, PaoloCaso SM-1569-EDirección estratégica, Innovación y cambioMarco Arcelli at ENEL (B) follows the acquisition and integration of Slovenské Elektrárne, the dominant power producer in Slovakia by the Italian company ENEL. This case (B) analyzes the choices Marco Arcelli made in the integration of Slovenské Elektrárne, and provides an update to ENEL's situation in 2010.Desde 5,74 €