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AmTran Technology Ltd., Teaching Note
Shih, WillyNota del Instructor HBS-613070-EServicios y operacionesTeaching Note for 613069.Desde 0,00 €
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Carl Zeiss and Free-Form Production: Can We See Clearly Yet, Teaching Note
Shih, WillyNota del Instructor HBS-612009-EServicios y operacionesTeaching Note for 614-007.Desde 0,00 €
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Epistar and the Global LED Market
Shih, Willy; Chien, Chen-Fu; Wang, Hung-KaiCaso HBS-615053-EDirección estratégicaIt took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a technology portfolio that was different from everybody else. But in the ensuing two decades of competition and litigation, he came to appreciate some of the nuances that enabled his com...Desde 8,20 €
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Zhejiang Geely Holding Group: Acquisition of Volvo Cars
Oberholzer-Gee, Felix; Shih, Willy; Dai, NancyCaso HBS-619041-ELiderazgo y Dirección de personasZhejiang Geely Holding Company's acquisition of Volvo cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitons. This case looks at the acquisition and post-acquisition integration from the point of view of Chinese managers at Geely. A companion case, 613-042 Volvo Cars: Acquisition by Geely looks at the acquisition from the point of view of Swedish managers at Volvo.Desde 8,20 €
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ZEISS Group: Organize by Customer Culture
Shih, WillyCaso HBS-620103-ELiderazgo y Dirección de personasHow should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors like automotive and aerospace. The Research Microscopy Solutions (RMS) business sold into scientific research laboratories and industrial materials laboratories. The two units had m...Desde 8,20 €
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Delta Electronics Hybrid Power Train
Shih, Willy; Wang, Jyun-ChengCaso HBS-610098-EDelta Electronics, the world's largest manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier. While most public awareness of hybrid vehicles fell to the tier one integrated vehicle manufacturers, Delta felt it had an opportunity to enter the market via new automotive market entrants in China who had comparatively fewer capabil...Desde 8,20 €
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Danish National Advanced Technology Foundation
Shih, Willy; Pierson, MargaretCaso HBS-612091-EDanish National Advanced Technology Foundation (DNATF), a government agency, invests in public-private partnerships to stimulate commercialization of Danish scientific research within the country's industry. DNATF established a process for evaluating proposals, making project awards, and then actively managing those projects to try to improve the likelihood of success. DNATF has a small staff of project managers who act as single points of contac...Desde 8,20 €
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AmTran Technology Ltd.
Shih, Willy; Wang, Jyun-Cheng; Robinson, KarenCaso HBS-613069-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufac...Desde 8,20 €
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Digital microscopy is making me crazy!
Shih, WillyCaso HBS-612002-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical applications, materials science, and industrial sectors. Modularity also provided Carl Zeiss' engineers the benefi...Desde 8,20 €
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Living Proof: Are We a Technology Company or a Beauty Company
Shih, WillyCaso HBS-614013-ETo maximize their effectiveness, color cases should be printed in color. Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team of scientists from outside the beauty industry to challenge the conventional wisdom. Their company, Living Pro...Desde 8,20 €