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Building Watson: It's not so elementary my dear!, Teaching Note
Shih, WillyNota del Instructor HBS-612018-EServicios y operacionesTeaching Note for 612017.Desde 0,00 €
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Global Unichip Corporation (A) and (B), Teaching Note
Shih, WillyNota del Instructor HBS-613086-EDirección estratégicaTeaching Note for 613048 and 613049Desde 0,00 €
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Living Proof: Are we a technology company or a beauty company, Teaching Note
Shih, WillyNota del Instructor HBS-614014-ETeaching Note for 614013.Desde 0,00 €
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Komatsu Komtrax: Asset Tracking Meets Demand Forecasting
Shih, Willy; Hong, Paul; Park, YoungWonCaso HBS-619022-EServicios y operacionesKomatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production operations.Desde 8,20 €
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MoviePass, Teaching Note
Shih, WillyNota del Instructor HBS-620023-EDirección estratégicaExamines MoviePass business model and considers the benefits of discovery-driven planning Teaching note to case 619052. This case looks at MoviePass, a matching platform designed to encourage more theatrical movie-going. The purpose is to examine the assumptions underpinning the company's business model and consider the benefits of discovery-driven planning.Desde 0,00 €
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RCA: Color Television and the Department of Justice (A)
Shih, Willy; Dieterich, GregoryCaso HBS-614072-EDirección estratégicaThis case examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality had a dramatic impact on the long-term health of the U.S. consumer electronics industry. The associated (B) case is 614-073.Desde 8,20 €
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ASUSTek Computer Inc. Eee PC (A)
Shih, Willy; Yu, Howard H.; Shih, Chintay; Hsieh, Yi-Ching; Chiu, Hung-ChangCaso HBS-609011-ETo maximize their effectiveness, color cases should be printed in color. ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile Internet device cate...Desde 8,20 €
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Volvo Cars: Acquisition by Geely
Oberholzer-Gee, Felix; Shih, Willy; Dai, NancyCaso HBS-619042-ELiderazgo y Dirección de personasZheijiang Geely Holing Company's acquisition of Volvo Cars was widely viewed with skepticism because of the poor track record of cross-border auto industry acquisitions. This case looks at the acquisition and post-acquisition integration from the point of view of Sweedish managers at Volvo. A companion case, 613-041 Zheijiang Geely Holding Group: Acquisition of Volvo Cars looks at the acquisition from the point of view of Chinese managers at Geel...Desde 8,20 €
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Publish or Protect? (Spanish version)
Shih, Willy; Chai, SenCaso HBS-615S15Servicios y operacionesShould they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or alternately interfere with its freedom to operate.Desde 8,20 €
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The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCaso HBS-613079-EServicios y operacionesSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Desde 8,20 €