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Moderna (A)
Iansiti, Marco; Lakhani, Karim R.; Mayer, Hannah; Herman, KerryCaso HBS-621032-EServicios y operacionesInstructors should consider the timing of making videos available to students, as they may reveal key case details. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital resources to speed its operations, manage its processes and ensure qual...Desde 8,20 €
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Kymera Therapeutics: Building a Biotech Execution Plan
Barrett, Peter; Lakhani, Karim R.Caso HBS-620017-EServicios y operacionesDesde 8,20 €
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Nivea (A) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCaso HBS-615S07Servicios y operacionesEl caso describe los esfuerzos de Beiersdorf, un líder mundial en la industria cosmética y cuidado de la piel, para generar y comercializar nuevos proyectos de I + D a través de la innovación abierta usando multitudes externos y análisis "netnographic". Beiersdorf, más conocido por su marca de consumo Nivea, tiene un riguroso proceso de investigación y desarrollo que ha llevado a muchos lanzamientos de productos exitosos, pero hay áreas de necesi...Desde 8,20 €
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Using the Crowd as an Innovation Partner
Boudreau, Kevin; Lakhani, Karim R.Artículo HBS-R1304C-EFrom Apple to Merck to Wikipedia, more and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast groups of strangers distributed around the world, particularly for companies built on a history of internal innovation. How can intellectual property be protected? How can a crowdsource...Desde 8,20 €
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Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business
Iansiti, Marco; Lakhani, Karim R.Artículo HBS-R1411D-ETecnologías de la informaciónWhen Google bought Nest, a digital thermostat and smoke detector company, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are reaching critical mass, spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to competition. General Electric, for exampl...Desde 8,20 €
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Nivea (B) (Spanish version)
Lakhani, Karim R.; Fuller, Johann; Bilgram, Volker; Friar, GretaCaso HBS-615S08Servicios y operacionesEste caso suplementaria da seguimiento a un innovador enfoque de I + D por Beiersdorf, una compañía de cuidado de la piel y cosméticos. El caso se relaciona lo que pasó con el producto lanzado por Beiersdorf, a su línea Nivea, a raíz de los acontecimientos del caso A, y cómo el éxito comercial del producto informó el pensamiento de los líderes en I + D para el futuro.Desde 5,74 €
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The Truth About Blockchain (Spanish version)
Iansiti, Marco; Lakhani, Karim R.Artículo HBS-R1701JTecnologías de la informaciónContracts, transactions, and records of them provide critical structure in our economic system, but they haven't kept up with the world's digital transformation. They're like rush-hour gridlock trapping a Formula 1 race car. Blockchain promises to solve this problem. The technology behind bitcoin, blockchain is an open, distributed ledger that records transactions safely, permanently, and very efficiently. For instance, while the transfer of a ...Desde 8,20 €
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Using the Crowd as an Innovation Partner (Spanish version)
Boudreau, Kevin; Lakhani, Karim R.Artículo HBS-R1304CDirección estratégicaFrom Apple to Merck to Wikipedia, more and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast groups of strangers distributed around the world, particularly for companies built on a history of internal innovation. How can intellectual property be protected? How can a crowdsource...Desde 8,20 €
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Flashion: Art vs. Science in Fashion Retailing
Ferreira, Kris; Lakhani, Karim R.Caso HBS-617059-EServicios y operacionesKate Wilson, retail analytics manager at Flashion-a fashion flash-sale site-is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing, can Wilson provide new insights?Desde 8,20 €
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