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United Breaks Guitars, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-510123-EMarketingTeaching Note for 510057.Desde 0,00 €
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-512021-EMarketingTeaching Note for 512021.Desde 0,00 €
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-511071-EMarketingTeaching Note for 510064.Desde 0,00 €
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The Ford Fiesta, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-513092-EMarketingTeaching Note for 511117.Desde 0,00 €
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Bluefin Labs: The Acquisition by Twitter, Teaching Note
Deighton, John; Kornfeld, LeoraNota del Instructor HBS-513094-EMarketingTeaching Note for 513091. What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. ...Desde 0,00 €
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Anatomy of a Sale, Part 3 (Spanish version)
Deighton, John; Narayandas, DasCaso HBS-506S26MarketingHow does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial involvement to a challenge from competitor Oracle to the climax. The structure of Quick & Reilly's buying center is mapped, as is the role of its parent, Fleet Bank. The fortunes of the...Desde 8,20 €