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The Responsible Manager (Spanish version)
Prahalad, C.K.Artículo HBS-F1001GLiderazgo y Dirección de personasManagers must remember that they are the custodians of society's most powerful institutions, and as such they must hold themselves to a higher standard. They must strive to achieve success with responsibility. He offers 11 specific pieces of advice intended to spur his listeners to reexamine their values before plunging into everyday routines. Among them are 1) Display a commitment to learning and developing yourself. 2) Put personal performance...Desde 8,20 €
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Innovation's Holy Grail
Prahalad, C.K.; Mashelkar, R.A.Artículo HBS-R1007N-EDirección estratégicaAffordability and sustainability, not premium pricing and abundance, are the new tenets of effective innovation. Westerners are struggling with the shift in mind-set, but a few emerging-market pioneers are showing the way: They're designing inexpensive products and manufacturing them with so little capital and on a scale so vast that their prices-1 cent for a one-minute telephone call, $2,000 for a car-are the lowest in the world. Nowhere is this...Desde 8,20 €
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Why Sustainability Is Now the Key Driver of Innovation
Nidumolu, Ram; Prahalad, C.K.; Rangaswami, M.R.Artículo HBS-R0909E-EServicios y operacionesWhen companies pursue sustainability, it's usually to demonstrate that they are socially responsible. They expect that the endeavor will add to their costs, deliver no immediate financial benefits, and quite possibly erode their competitiveness. Meanwhile, policy makers and activists argue that it will take tougher regulations and educated, organized consumers to force businesses to adopt sustainable practices. But, say the authors, the quest for...Desde 8,20 €
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Cocrear un nuevo pacto social para las empresas
Brugmann, Jeb; Prahalad, C.K.Artículo HBS-R0702DEconomíaEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Yendo más allá de décadas de mutua desconfianza y animosidad, corporaciones y organizaciones no gubernamentales (ONG) están aprendiendo a cooperar entre sí. Al darse cuenta de que sus intereses están convergiendo, las dos partes...Desde 8,20 €