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The Responsible Manager (Spanish version)
Prahalad, C.K.Artículo HBS-F1001GLiderazgo y Dirección de personasManagers must remember that they are the custodians of society's most powerful institutions, and as such they must hold themselves to a higher standard. They must strive to achieve success with responsibility. He offers 11 specific pieces of advice intended to spur his listeners to reexamine their values before plunging into everyday routines. Among them are 1) Display a commitment to learning and developing yourself. 2) Put personal performance...Desde 8,20 €
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Innovation's Holy Grail
Prahalad, C.K.; Mashelkar, R.A.Artículo HBS-R1007N-EDirección estratégicaAffordability and sustainability, not premium pricing and abundance, are the new tenets of effective innovation. Westerners are struggling with the shift in mind-set, but a few emerging-market pioneers are showing the way: They're designing inexpensive products and manufacturing them with so little capital and on a scale so vast that their prices-1 cent for a one-minute telephone call, $2,000 for a car-are the lowest in the world. Nowhere is this...Desde 8,20 €
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Best Practices Get You Only So Far
Prahalad, C.K.Artículo HBS-F1004H-EBenchmarking best practices allows enterprises to catch up with the competition, but it won't turn them into market leaders. Organizations become winners by spotting big opportunities and inventing next practices. Executives can unearth opportunities by identifying big problems that their companies will benefit by tackling. They must ask six questions: (1) Is the problem widely recognized? (2) Does it affect other industries? (3) Are radical inno...Desde 8,20 €
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Cocreating Business's New Social Compact
Brugmann, Jeb; Prahalad, C.K.Artículo HBS-R0702D-EEconomíaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Moving beyond decades of mutual distrust and animosity, corporations and nongovernmental organizations (NGOs) are learning to cooperate with each other. Realizing that their interests are converging, the two sides are working together to create innovative business ...Desde 8,20 €
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Why Is It So Hard to Tackle the Obvious
Prahalad, C.K.Artículo HBS-F1006F-ELiderazgo y Dirección de personasSuccessful enterprises create and adhere to distinct business ideologies-such as the Toyota Way and the Xerox Way-over time. These doctrines contain specific ideas about how to compete, performance measures, organization structures, and whom to reward. Every employee knows: That's the way we do things here. The problem is that those success factors turn into entrenched orthodoxies over time, and no one challenges them. That's why during a corpora...Desde 8,20 €
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Serving the World's Poor, Profitably (Spanish version)
Prahalad, C.K.; Hammond, AllenArtículo HBS-R0209CEconomíaBy stimulating commerce and development at the bottom of the economic pyramid, multinationals could radically improve the lives of billions of people and help create a more stable, less dangerous world. Achieving this goal does not require MNCs to spearhead global social-development initiatives for charitable purposes. They need only act in their own self-interest. How? The authors lay out the business case for entering the world's poorest market...Desde 8,20 €
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Why Sustainability Is Now the Key Driver of Innovation
Nidumolu, Ram; Prahalad, C.K.; Rangaswami, M.R.Artículo HBS-R0909E-EServicios y operacionesWhen companies pursue sustainability, it's usually to demonstrate that they are socially responsible. They expect that the endeavor will add to their costs, deliver no immediate financial benefits, and quite possibly erode their competitiveness. Meanwhile, policy makers and activists argue that it will take tougher regulations and educated, organized consumers to force businesses to adopt sustainable practices. But, say the authors, the quest for...Desde 8,20 €