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Note on Low-Tech Marketing Math (Spanish version)
Dolan, Robert J.Caso HBS-503S25MarketingDescribes basic calculations useful in marketing analysis, break-even analysis, and price-volume relationships.Desde 8,20 €
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Basic Quantitative Analysis for Marketing (Spanish version)
Dolan, Robert J.Caso HBS-506S24MarketingShows how to calculate and use the break-even volume in marketing decision making.Desde 8,20 €
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Milford Industries (A) (Spanish version)
Shapiro, Benson P.; Dolan, Robert J.Caso HBS-502S06MarketingThe new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district sales manager and the sales analysis helpful to him in his job. A rewritten version of an earlier case series.Desde 8,20 €
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Peak Sealing Technologies' Product Line Extension Dilemma (Spanish version)
Dolan, Robert J.; Beckham, HeatherCaso HBS-916S04MarketingPeak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could conflict with their values. Product manager Emma Taylor must decide if the company should augment its existing high-quality product line with a cheaper, less effective product to co...Desde 8,20 €