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StepSmart Fitness
Dolan, Robert J.; Shapiro, Benson P.; Zalosh, AlisaCaso HBS-914509-EMarketingStepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A first-time manager with no one to train him or explain the causes of the district's underperformance, Cooper has 10 weeks to diagnose the problems and make recommendations that will ensu...Desde 8,20 €
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCaso HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Desde 8,20 €
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StepSmart Fitness (Spanish version)
Dolan, Robert J.; Shapiro, Benson P.; Zalosh, AlisaCaso HBS-916S09MarketingStepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A first-time manager with no one to train him or explain the causes of the district's underperformance, Cooper has 10 weeks to diagnose the problems and make recommendations that will ensu...Desde 8,20 €
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Kiehl's Since 1851: Pathway to Profitable Growth, Teaching Note
John, Leslie K.; Dolan, Robert J.Nota del Instructor HBS-515087-EMarketingTeaching note for cases 514044 and 514046.Desde 0,00 €
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Angie's List: Ratings Pioneer Turns 20, Teaching Note
Israeli, Ayelet; Dolan, Robert J.Nota del Instructor HBS-517123-EMarketingTeaching note for case 517016.Desde 0,00 €
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherNota del Instructor HBS-914534-EMarketingTeaching Note for Product #914533.Desde 0,00 €
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Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone", Teaching Note
Dolan, Robert J.Nota del Instructor HBS-517130-EMarketingTeaching note for case 517042.Desde 0,00 €
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Outotec (A): Project Capture
Dolan, Robert J.; Chung, Doug J.Caso HBS-514064-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 8,20 €
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Integrated Marketing Communications (Spanish version)
Dolan, Robert J.Caso HBS-504S12MarketingDescribes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.Desde 8,20 €
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Analyzing Consumer Preferences (Spanish version)
Dolan, Robert J.Caso HBS-503S27MarketingPresents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.Desde 8,20 €