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Building Brand Infosys
Deshpande, Rohit; Muthuram, VidhyaCaso HBS-513003-EMarketingInfosys Limited was India's second largest exporter of IT services with annual revenues of $7 billion and a market capitalization of nearly $26 billion in 2012. The company, headquartered in Bangalore, India, had built its reputation as the Indian IT bellwether whose credo was to "under-promise and over-deliver." Throughout its 31-year history, Infosys and its iconic co-founder, N.R. Narayana Murthy, were admired and respected for delivering exce...Desde 8,20 €
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Marketing Reading: Customer Centricity, Teaching Note
Deshpande, RohitNota del Instructor HBS-8173-EMarketingTeaching note for product #8171.Desde 0,00 €
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A Global Leader's Guide to Managing Business Conduct
Paine, Lynn S.; Deshpande, Rohit; Margolis, Joshua D.Artículo HBS-W1109A-EAn extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior. But meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of most companies today fall short of addressing multinationals' basic responsibilities, let alone such vexing issues as how to stay competitive in markets where rivals follow different rule...Desde 8,20 €