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BMW: La máquina de conducción definitiva intenta perder su imagen de «Yuppie»
Greyser, Stephen A.; Schille, WendyCaso HBS-515S22MarketingSeguimiento de los cambios en el mercado de automóviles de lujo durante la década de 1980 y principios de 1990. Los cambios en el comportamiento del consumidor objetivo - particularmente el estilo de vida yuppie - sirven como base para las modificaciones fabricante de la línea de productos, posicionamiento y publicidad. El punto culminante de la caja es el esfuerzo abierto 1991 por BMW a "des-yuppify" en sí mismo en la mente del mercado objetivo....Desde 8,20 €
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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCaso HBS-919406-EDesde 8,20 €
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Caso HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Desde 8,20 €
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Artículo HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Desde 8,20 €
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Bank of America Sports Sponsorship, Teaching Note
Greyser, Stephen A.; Teopaco, John L.Nota del Instructor HBS-910420-ETeaching Note for [910406].Desde 0,00 €
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The Bundesliga in the U.S., Teaching Note
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianNota del Instructor HBS-920305-EThis Teaching Note addresses the classroom use of the case on the strategy of Germany's premier football (soccer) league to "win the marketplace of U.S. sports broadcasters and consumers." The note includes study questions and a teaching plan that also draws on numerous case exhibits that provide detailed information on revenues, broadcast markets, other international leagues, and the U.S. professional and college sports environment, as well as ...Desde 0,00 €
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning, Teaching Note
Greyser, Stephen A.; Mondello, MichaelNota del Instructor HBS-919404-ETeaching note for case 919403.Desde 0,00 €
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
Greyser, Stephen A.; Mondello, MichaelCaso HBS-919403-EDesde 8,20 €
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The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A.; Urde, MatsCaso HBS-919409-EDesde 8,20 €
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The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A.; Urde, MatsCaso HBS-919401-EDesde 8,20 €