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Sony PlayStation 3: Se acabó el juego
Ofek, ElieCaso HBS-508S24MarketingLos contornos de los desafíos que enfrentan por Sony con el lanzamiento de su PlayStation 3. La información sobre la temporada de vacaciones de 2006 y 2007 y el éxito de las consolas rivales se esboza. Además, el caso permite examinar los costes e ingresos derivados de un modelo de negocio basado en la venta de los títulos de hardware y de juego. Se puede utilizar con "Juegos Home Video: Siete Generación" (505-072), que proporciona información co...Desde 8,20 €
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The Clorox Company: Leveraging Green for Growth
Ofek, Elie; Barley, LaurenCaso HBS-512009-EMarketingThe Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011. Management also needs to assess the role the sustainable brands play in Clorox's overall Corporate Responsibility strategy and the implications they have for the other brands (such as ...Desde 8,20 €
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Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCaso HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Desde 8,20 €
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Octone Records
Elberse, Anita; Ofek, ElieCaso HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Desde 8,20 €
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The Doctor Will E-See You Now (Spanish version)
Ofek, Elie; Laufer, RonCaso HBS-518S11MarketingWhat is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians online or by phone and receive advice or even a diagnosis without having to visit the physician's office. American Well's co-founders, Ido Schoenberg and Roy Schoenberg, believe th...Desde 8,20 €
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J.C. Penney's "Fair and Square" Pricing Strategy
Ofek, Elie; Avery, JillCaso HBS-513036-EMarketingAs a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February, dubbed "Fair and square", was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplif...Desde 8,20 €
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Reversing the AMD Fusion Launch
Ofek, Elie; Johnson, RyanCaso HBS-511036-EMarketingAMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance (particularly graphics related), power consumption, and suitability for new computer form factors (tablets, all-in-one machines, etc.). AMD planned to launch Fusion at the beginning of 2...Desde 8,20 €