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Intel 2006: Rising to the Graphics Challenge, Teaching Note
Shih, Willy; Ofek, ElieNota del Instructor HBS-608045-EDirección estratégicaTeaching Note to (607-136). An abstract is not available for this product.Desde 0,00 €
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Customer Profitability and Lifetime Value
Ofek, ElieCaso HBS-503019-EMarketingIntroduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.Desde 8,20 €
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Nike Football: World Cup 2010 (B)
Ofek, Elie; Johnson, RyanCaso HBS-512054-EMarketingDetails Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.Desde 5,74 €
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J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
Ofek, Elie; Avery, Jill; Alvarez, Jose B.Caso HBS-514085-EMarketingIn his August 2012 earnings call, CEO Ron Johnson urged investors to be patient and stay the course with the revised JC Penney marketing strategy despite mounting negative financial indicators. The heart of the strategy was the "Fair and Square" approach to pricing. This was a switch from J.C. Penney's previous high-low pricing program to a new everyday low pricing policy that aimed to fit with a radical repositioning of the JC Penney business mo...Desde 5,74 €