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MrBeast: Building a YouTube Empire
Elberse, Anita; Band, OliverCaso HBS-523103-EConocimiento y comunicaciónWednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever-a total of 112 million. The meteoric rise of the 24-year-old Donaldson, long "obsessed with figuring out how to make videos go viral," as he put it, had not only made him one of the entertainment world's most popular creators, but also enabl...Desde 8,20 €
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Metro-Goldwyn-Mayer (MGM) and Tom Cruise, Teaching Note
Elberse, AnitaNota del Instructor HBS-511087-EMarketingTeaching Note for 508057.Desde 0,00 €
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MRC's House of Cards, Teaching Note
Elberse, AnitaNota del Instructor HBS-517107-EMarketingTeaching note for case 515003.Desde 0,00 €
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The Creative Industries: Managing Products and Product Portfolios, Module Note
Elberse, AnitaCaso HBS-509077-EMarketingThis module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies.Desde 8,20 €
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Lady Gaga (B) (Spanish Version)
Elberse, Anita; Christensen, MichaelCaso HBS-513S23MarketingEn marzo de 2011, Troy Carter, gerente de la estrella del pop Lady Gaga, reflexiona sobre las decisiones tomadas en relación con la gira de conciertos de artista y se enfrenta a un nuevo conjunto de desafíos en relación con el lanzamiento del nuevo disco de Lady Gaga, Born This Way. Es un enorme, lanzamiento caro similar a la de una película de "grandes eventos" la mejor manera de sacar provecho de la popularidad de Gaga, o es un enfoque más mode...Desde 5,74 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaNota del Instructor HBS-511026-EMarketingTeaching Note for 510092.Desde 0,00 €
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Major League Baseball Advanced Media: America's Pastime Goes Digital
Elberse, Anita; Laffel, BrettCaso HBS-510092-EMarketingIn January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its app for Apple's new iPad. For example, what are the best name, price, and set of features for MLBAM's iPad app? The case describes what is often seen as one of the most successful paid-content businesses in sports and media. Provides in-depth information on MLBAM's four main sources of...Desde 8,20 €
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Beyonc , Teaching Note
Elberse, AnitaNota del Instructor HBS-515084-EMarketingTeaching note for case 515036.Desde 0,00 €
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Xanadu on Broadway
Elberse, AnitaCaso HBS-508062-EMarketingCan one of Hollywood's biggest flops magically turn into a Broadway hit? Xanadu, an adaptation of a 1980 Olivia Newton-John roller-disco film described by one critic as "the epic failure to end all epic failures," opened on Broadway in July 2007. Producer Rob Ahrens, the driving power behind the resurrection, anxiously awaited the verdict of audience members. Was the choice to produce Xanadu the Broadway musical the right choice?Desde 8,20 €
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Spotify, Teaching Note
Elberse, AnitaNota del Instructor HBS-517109-ETeaching note for case 516046.Desde 0,00 €